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Branding is essential in today’s professional world, and your brand determines the identity and success of your business.


In Shade Built My Empire, Stevie Boi shares his inspirational story of how $20, determination, hardwork, and fearlessness skyrocketed his brand to the top. From shade to paid, he discusses the experiences he’s had in the fashion industry, how he built his business from the ground up, as well as the failures he’s had to endure along the way. With tips on social media engagement, planning and prioritizing, how to deal with stress, and so much more, empowering the trendy professional to pursue their entrepreneurial dreams with a dash of fierceness has become his mission.


​“Sometimes, the business is shady, but I can help you through.”—Stevie Boi, iconic fashion designer/stylist, actor, visionary, and founder of the luxury eyewear line SBShades



Release Date: March 20, 2017

Shade Built My Empire

  • All sales are final. No returns accepted.

  • Please allow 3-4 weeks for processing and shipping. (For autographed copies, please allow for an additional week.)

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